SHARP AQUOS LC37D40U 37 CATALOG:5099413

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Sharp Aquos LC37D40U 37" LCD HDTV with Integrated ATSC Tuner

Product Description
Sharp's LC-37D40U high-definition LCD HDTV proves you don't have to sacrifice style for technology. This gorgeous 37-inch set features a strikingly shiny piano black cabinet that will become an elegant centerpiece to any room. It also features the latest Sharp screen and video processing innovations, as well as an integrated HDTV tuner, a space-saving design with bottom-mounted speakers, included stand, pure digital audio/video connectivity with two HDMI inputs, and a rapid-fire response time of 6 ms (milliseconds)--perfect for watching fast-action sports and movies.

This set features Sharp's Multi-Pixel technology, which divides each pixel in to two sections to deliver more natural and accurate color reproduction when viewing the screen from any angle. It will improve extreme-angle viewing by approximately 60 percent. It also offers Sharp's proprietary Advanced Super View (ASV) LCD panel technology, which uses an enhanced color filter that permits more light throughput. This increases the contrast ratio by 150 percent to 1200:1 for pure whites, deep blacks, and a higher range of colors. Sharp's Quick Shoot video circuitry provides an ultra-fast pixel response time of 6 ms, which helps to ensure excellent detail and smooth motion during high-speed scene transitions. The screen also offers a low-reflection coating to reduce the effect of sunlight and interior lighting to provide vivid large-screen pictures wherever you install your LCD television.