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- Last updated: Saturday, 28 March
- Adoos Reference: 5349614
- Location:
Bedfordshire
Description
The UGG boots Australia story began in 1978, when Brian Smith, a young surfer from Australia, took a trip to the United States with a bag full of sheepskin boots. After finding a new home amongst California surfers, the UGG? Australia brand began to take shape.
Deckers Outdoor Corporation acquired UGG in 1995. . By 1998, the product line had grown to include two boots, four slippers, and a few casuals. It was in 1998 that UGG Australia brand first stepped up alongside the world's finest luxury footwear brands. UGG Australia was positioned as a high-end luxury brand, made evident by a premium distribution strategy and high-end fashion marketing and communications.
The luxury and comfort of UGG boots proved to be a perfect fit for the high-end footwear world and soon Nordstrom had become the destination for UGG . The media reach expanded into more and more high-end magazine titles. The business continued to grow steadily as UGG boots sale reached beyond the beaches of California to New York City - and beyond.
In 2003, UGG was named Footwear News' "Brand of the Year" and was responsible for the creation of an entirely new category of footwear. From that moment on, sheepskin footwear would be seen on the runways in Milan, Paris and New York; and it all began on the beach in Australia.