PR & Press officer - BDO

Overall purpose:

BDO Stoy Hayward’s ambition is to be the leading firm in the mid tier in terms of market share and market position. The focus of this role is to build brand awareness of BDO Stoy Hayward among key target audiences by doing the following:
 Developing and implementing ideas and initiatives that support the brand and business objectives and which can be easily run nationally
 Managing discrete PR projects and campaigns

Key responsibilities:

 Managing the implementation of key reputation management initiatives
 Oversee the development and execution of PR on thought leadership issues across sectors
 Provide reputation management advice and support to partners
 Identify and create PR opportunities by liasing with other members of the MSC department and with partners and staff to unearth stories and company news that help to create and sustain the brand strategy
 Creation of PR led awareness campaigns and provision of PR support on brand awareness initiatives.
 Liase with journalists on national newspapers and trade publications
 Manage the communication of PR successes throughout the BDO Stoy Hayward
 Assist the Reputation manager in the management of crisis PR situations on a national level
 Producing evaluation reports of PR activity on a campaign and quarterly basis to evaluate ROI on activity/spend and make recommendations to improve efficiency and effectiveness
 Work to a criteria which evaluates requests for support according to the firm’s strategy of focusing on the larger mid corporate market to ensure budget/resource is allocated effectively
 Brief and manage PR agency on a range of activities from local stories to central campaigns ensuring they perform in


Technical skills
 Excellent written and verbal communications skills
 Excellent diplomacy and negotiation skills to deal with internal clients
 Fantastic ‘news’ sense and relationships with journalists
 Strong copy writing skills and influencing skills for media liaison


Personal skills
 Relationship builder/influencer
 Energetic and enthusiastic
 Committed
 Fast thinker
 Robust
 Can work to very tight deadlines and under pressure



Experience/Qualifications
 Graduate calibre
 3-5 years + PR or journalist experience
 Previous PR or journalist experience essential
 Professional qualification and/or demonstrable commitment to ongoing learning
 Experience in one of the following preferable:
1. a PR position in a professional services firm
2. PR agency experience