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- Last updated: Wednesday, 12 October
- Adoos Reference: 87293
- Location:
North West
Description
Key responsibilities
Oversee the development and execution of PR on thought leadership issues across industry and sectors.
Identify and create PR opportunities by liasing with other members of the MSC team and with partners and staff in the region to unearth stories and company news that help to create and sustain the brand strategy
Brief and manage PR agency on a range of regional PR activities, from local stories to central campaigns, ensuring they perform in line with firm’s strategy and brand.
Identify, develop and train relevant spokespeople
Creation of PR led awareness campaign and provision of PR support on brand awareness initiatives
Media liaison with national and trade press on PR opportunities that fall outside the agency’s brief, including managing the PR sensitivities around administrations and liquidations
Producing evaluation reports of PR activity on a campaign and quarterly basis to evaluate ROI on activity/spend and make recommendations to improve efficiency/effectiveness.
Work to a criteria which evaluates requests for support according to the firm's strategy of focusing on the larger mid corporate market to ensure budget/resource is allocated effectively
Support the Reputation Manager and Head of Brand and Comms in development of risk management strategies and implementation of crises management PR for the region
Working with colleagues across the reputation management team to ensure smooth co-ordination of initiatives and media activity
Technical skills
Good written and verbal skills
Fantastic news sense & ability to spot a story
Media liaison skills
Ability to translate the technical into the simple
Personal skills
Excellent networker & ability to liase at all levels
Robust
Personable
Energetic and pro active
Experience
3 – 5 years+ experience – previous press office/PR/journalist experience essential
Minimum 2 years’ experience at PR account executive level or equivalent
Exposure to professional practices or financial environment
Prof qualification an advantage