Mgr-Marketing I - American Express

Description

Responsibilities The role has responsibility for the development of new initiatives for the Personal and Small Business Lending across key international markets. New initiatives span from NPD e.g .development of a mortgage business, to large scale infrastructure improvements e.g. new Application Processing capabilities, and new distribution and partnership opportunities.

• Evaluate opportunities to expand current lending opportunities beyond term loans. In particular, expansion into mortgages and revitalization of LOC. Progress opportunities from concept through to implementation.

Distribution and Partnerships
• Evaluate and implement new channels of distribution e.g. work place, 3rd party channels
• Identify opportunities to leverage partnerships for distribution of Amex and 3rd party value propositions

Infrastructure improvements
• Support current infrastructure developments that assist market’s future growth plans, improve overall customer experience and deliver profitable new lending
• Identify new infrastructure development needs driven by expected future growth. Evaluate alternative options and provide recommended investments

3. Breadth of Responsibility - The degree to which this job impacts the organization and its employees. For what is this job responsible?

Responsibility for:
• Development of new value propositions, distribution channels and infrastructure

Responsibilities of other team members include:
• Marketing e.g. communications, positioning etc., existing value propositions to current
target audience
• Distribution of existing value propositions through existing channels
Required Qualifications • Proven Marketing and/or Product Management expertise
• Minimum 4 years Marketing and/or Product Management experience in the Consumer Credit
business
• Strong analytical skills and creativity
• Proven experience in lending projects
• Ability to drive results
• Collaboration and influencing skills with PSBL teams, other parts of Amex and 3rd parties
• Strong communication skills
• Ability to manage change
• Ability to synthesize disparate sources of information leading to development of
conclusions and recommendations
• Knowledge of Amex internal processes, preferable
• College degree or equivalent preferred
• Partnership experience optional

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