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Job Description:
Position Specification – Partner & Channel Marketing Manager, Europe North Region
Position Description
As a senior member of the Europe North* marketing team, this position involves developing the strategy and execution of marketing and communication programmes with the Business Objects indirect sales organisations (including Local SI’s, VAR’s, Resellers, Distribution and OEM). The role involves direct and proactive management in the UK, while in the Nordics and Netherlands responsibilities will be mainly geared around supporting and co-ordinating local initiatives. The position reports into the Marketing Director, North Region and is based in the Business Objects office in Maidenhead.
(* Europe North consists of UK, Ireland, Nordics and Netherlands)
Specific objectives of the role include:
Managing Partner Marketing (approx. 80%)
• Develop overall Partner marketing strategy in North Region to support quarterly and annual revenue objectives.
• Proactively drive marketing programmes with UK partners and support local efforts in Netherlands and Nordics.
• Work directly with partners and Business Objects partner account managers to support and develop lead generation programs
• Provide management of partner lead generation campaigns, covering all vehicles such as seminars, telemarketing, webseminars, trade shows, advertising, direct mail and email.
• Manage partner MDF programme with an annual budget of approx. £150,000.
• Track, measure and report out on campaign ROI
• Assist in the recruitment of new partners and develop &/or expand new partner welcome process across all countries.
• Manage partner communications, including regular newsletters, site-visits, supporting individual country partner summits and managing the content in the Partner Extranet (along with Corporate Partner Marketing Team).
• Package lead generation campaigns and make them available on Partner Extranet for self-serve
• Run regular (min. quarterly) partner training programme for both technical and sales audiences
• Working with other members of the marketing team to secure partner’s participation at events, including the development of sponsorship proposals
• Work closely with the Global Partner Program Manager on the development and roll-out of partner program.
Managing Mid-Market Marketing (approx. 20%):
• Develop marketing strategy to support quarterly and annual revenue objectives for the Mid Market (General Business Group) sales team
• Act as ‘marketing ambassador’ to the General Business Group ensuring a strong relationship between marketing and sales teams.
• Manage relationship with outsourced telemarketing team – from co-ordination of specific campaigns to the routing of leads (closing the loop)
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