Email marketing is truly the heart of any digital marketing strategy. And since we all live in a digitally-savvy world, your customers refresh their inbox every now and then. Seize this opportunity to grab their attention and build long-term connections with ingenious email marketing strategies.
Inbound Marketing is the collective term for gently luring potential customers in without the need for pushy marketing or direct sales engagement.
A customer relationship management (CRM) strategy details your plan to grow and improve customer service by implementing specialist software. It’s a holistic strategy that takes into account customer contact points across the sales journey and, needs input from most of the customer-facing teams within your business.
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