Ranking high in SERPs (Search Engine Result Pages) is the dream of every website owner. However, this should not be possible by any means. The better the ranking, the better it is, we should not use improper SEO strategy to get to the top. Like any competition, some will follow the rules and those who break them. In the online world, those who use the best SEO services are called white hats, while those who do not call black hats.
If you choose to follow the white hat technique to implement your SEO efforts, you will do the right thing. However, these methods are generally slow and give you as many results as they are safe. But, if you go with the Black Hat technique, you will get instant results in a short time, and the risk is high.
White Hat SEO - This type of technique is best implemented using ethics that align with Google ranking guidelines. Some of these techniques include guest posting, keyword research, meta tag optimization, internal linking and
White Hat SEO - some others.
Black Hat SEO - This method opposes the white hat technique, as it does not follow ethical standings, and ignores Google's ranking guidelines. It involves untold ways that can hurt competitors to achieve top rankings. It has a lot of risks; If the crawler finds that your website is using the Black Hat SEO strategy, you may have to be penalized.
There are examples that you can use black hats without the knowledge that they are black hats. In this case, Google will give you several notifications about de-indexing your website, or you may experience a sudden drop in ranking. If this happens, you should not waste time, do an SEO audit to find out which black hat techniques are giving you problems.
In this post, I have outlined the various Black Hat techniques and why you should not use them in your SEO technique to rank better. And let there be no further delay, let them in.
This sneaky technique is used to trick search engines and users. It does this by establishing two sets of information to distribute: one sent to the user and the other to the search engine crawler. A good example is when searching for available hotels at your location, and when you click on images that are directed to you on a spam website that deals with movies and music downloads. Typically, the search engine will not index a cloaked site. However, there are instances where they are accidentally indexed. If Google finds out, you are using a cloaked webpage; It will not hesitate to punish you. If you don't know, this technique is 100% black hat. However, there are instances where they can be ignored but only a lighter version of it.
I am not disputing the fact that keywords are important, however, many webmasters misuse these keywords, even if they do not make sense even if they are placed somewhere in the content. This is called keyword stuffing, and it is done to help them achieve higher rankings faster. If you are using this method, it will eventually backfire and be penalized by Google. Google cares a lot about the customer experience and will not let anyone get away with it if they are caught. Keyword stuffing hurts readability and context, and a visitor may not understand what you are talking about.
Duplicate content refers to copying content from other sites and posting it to you. It is a black hat that is difficult to identify remotely with Google. If web crawlers find that a website is posting copied content continuously, they will immediately de-index it. Additionally, there are many tools available in the market that can help you know if the content was copied from another website, and you can use these tools to check if you were copied Use the content, or check if someone has copied your content. To make it even simpler, some of these plagiarism checkers will show you the source of the copied content.
Doorway and Gateway page
Doorway and Gateway pages refer to content that does not offer any value to the user. Such a website is loaded with low-quality content with many keywords and CTAs. When these websites are clicked, they often take the user to various landing pages from which they are modified redirected. This does not indicate that these websites are not appearing on search engines. They are very visible, and sometimes they are accidentally indexed. Google will not easily identify these websites, but once it does, it quickly de-indexes them or inflicts heavy penalties on them. If you are using these pages, I suggest you immediately pull them down before Google punishes you or commits the death penalty.
It is a common trend nowadays for websites clickbait titles to get more clicks and drive more traffic to their domain to get high ranks. This is what is known as clickbait. What clickbait titles and thumbnails do is create curiosity to the user so that they immediately click to see where they are led. They will, however, exit the site immediately, when they find out that the site has no relations with the provided information. This may lead to less dwell time and an increased bounce rate, which are harmful to the webmaster. If you are planning to use clickbait, make sure that they are not fake and will lead the user to the information they are looking for.
You know what they say about shortcuts, they are always dangerous. This perfectly describes black hat techniques. They will only work for a short while, and you will eventually get caught up with Google and end up getting penalized or in the worst-case scenario, get de-indexed. You should, therefore, abandon these techniques and stick to the white hat techniques for slow but safe SEO tactics that won’t lead to problems.